Adolescent children are increasingly exposed to commercialisation. Consumption is on its way to becoming a major element in the life of children and youngsters. Advertisers, the advertising business and the media contribute to affecting the young’s consumption as well as their attitudes in general, with regard to their relation to body, looks, sexuality, drugs and violence.
The government’s goal is to reduce the commercial pressure on young people, and to make them and their parents more aware, and better capable of meeting, the influence that they are exposed to. In 2001, a government appointed committee presented the report “Adolescence with a price tag” (NOU 2001:6). In this survey, the subject of children and commercialisation is discussed in full, and a number of actions are proposed.
Check the plan from the Norwegian Ministry of Children and Family Affairs here: ChildrenCommercialPressure