There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Monday, 24 September 2012

O2 #2 Make Healthy Choices Easier Options (via Scientific American)

Making bad choices harder is actually the best way to help people get healthier, say public health experts. Katherine Harmon reports.

Telling people to change unhealthy behaviors doesn’t work. Otherwise, we would all already be slim, fit, nonsmokers.
Whether it's habit, the temptation of an ad or just the easiest option, we often rely on automatic behaviors to get us through the day. And even though we know taking the elevator, grabbing a beer or drowning a salad in ranch dressing are not the healthiest choices, we keep making them. Unless those bad choices become too inconvenient.
Hear the podcast about a new approach to Healthy Choosing here: HealthyChoicesEasier  

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