All that stuff you’re publishing … all those blog posts and videos and podcasts and white papers … it’s not getting you anywhere, is it?
You thought it would. People told you to get busy online, to say what you think, to publish lots of content, because if you do, people will find you and love you and support you and everything will be perfect, forever and ever and ever.
But it was a lie. Not totally, no, because publishing great content is crucial. But there were a few critical pieces missing.
- That no one cares what you think
- That being boring is a sin punishable by death
- That you have to connect with readers before you start teaching them
Read the rest of this instructional article for bloggers and similars here: PublishingContent