There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Thursday, 29 November 2012

O2 #3 Why No One Cares What You Think (And How to Stop Being So Freaking Boring) (via CopyBlogger)

It’s time for a little tough love, okay?
All that stuff you’re publishing … all those blog posts and videos and podcasts and white papers … it’s not getting you anywhere, is it?
You thought it would. People told you to get busy online, to say what you think, to publish lots of content, because if you do, people will find you and love you and support you and everything will be perfect, forever and ever and ever.
But it was a lie. Not totally, no, because publishing great content is crucial. But there were a few critical pieces missing.  
  1. That no one cares what you think
  2. That being boring is a sin punishable by death
  3. That you have to connect with readers before you start teaching them
Read the rest of this instructional article for bloggers and similars here: PublishingContent

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