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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Friday, 23 November 2012

O2 #3 Facebook reveals the 4 factors that decide News Feed content (via PR Daily)

One of the great mysteries of social media was revealed last Friday:
The factors that determine what items appear in a Facebook user’s News Feed.

During a press event last week, Facebook News Feed Product Manager Will Cathcart explained these factors to a roomful of reporters.

TechCrunch’s Josh Constine was there to document the action and listed the four items:

If you interacted with an author’s posts before: If you ‘like’ every post by a page that Facebook shows you, it will show you more from that page.
Other people’s reactions to a specific post: If everyone else on Facebook shown a post ignores it or complains, it’s less likely to show you that post.

Your interaction with posts of the same type in the past: If you always ‘like’ photos, there’s a better chance you’ll see a photo posted by a page.

If that specific post has received complaints by other users who have seen it, or the page who posted it has received lots complaints in the past, you’ll be less likely to see that post. This factor became a lot more prevalent starting in September 2012.”

Read more about it here: 4FactorsNewsFeed

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