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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Monday, 26 November 2012

O2 #3 Are Sex And Religion Natural Enemies? (via Psychology Today)

Loving thoughts might increase religious belief, and sexy thoughts decrease it.

An interesting research study (Förster, Epstude, & Özelsel, 2009) found that asking people to think about sex subsequently improved their performance on analytical tasks requiring attention to detail. Getting them to think about love improved their performance on creative tasks. The underlying theory is that people think about sex in concrete and specific ways involving the present moment which facilitates analytical thinking. On the other hand, people tend to think of love in a more abstract and global way that involves thoughts about the long-term future, which facilitates creativity. Previous studies have found that priming tasks that activate analytical thinking tend to weaken religious beliefs. This raises the intriguing possibility that thinking about sex could weaken religious belief, whereas thoughts about love might strengthen it. If this is true, this might shed some light on why most religions take such a negative view of sex, especially lust without love. 

Read the rest here: Sex&Religion 

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