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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Monday, 4 June 2012

O2 #1 Spiegel Interview with Daniel Kahneman (via Spiegel)

Debunking the Myth of Intuition
Can doctors and investment advisers be trusted? And do we live more for experiences or memories? In a SPIEGEL interview, Nobel Prize-winning psychologist Daniel Kahneman discusses the innate weakness of human thought, deceptive memories and the misleading power of intuition.
SPIEGEL: Professor Kahneman, you've spent your entire professional life studying the snares in which human thought can become entrapped. For example, in your book, you describe how easy it is to increase a person's willingness to contribute money to the coffee fund.
Kahneman: You just have to make sure that the right picture is hanging above the cash box. If a pair of eyes is looking back at them from the wall, people will contribute twice as much as they do when the picture shows flowers. People who feel observed behave more morally.
SPIEGEL: And this also works if we don't even pay attention to the photo on the wall?
Kahneman: All the more if you don't notice it. The phenomenon is called "priming": We aren't aware that we have perceived a certain stimulus, but it can be proved that we still respond to it.
Read this complete interview to Daniel Kahneman here: SpiegelKahneman

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