Thanks to the likes of Louis C.K., Aziz Ansari, and the brains who created Google Wallet, $5 is the new 99 cents. It's funny what makes customers loosen their purse strings.
Have you ever noticed how some stores mark the price of their goods with a "$" sign, while others don’t? This is not by accident. It fact, the decision to include that little symbol (or not) makes a big difference.
Over the past few years, pricing analysis specialists have determined that it’s far more effective to price goods without the iconic dollar symbol. It seems that when a currency sign appears with the price, we automatically connect it to our very own hip pockets or purses--and what is or isn't inside there--leading us to believe the item in question is more expensive than it actually is.
You can check here the complete article: PsychologicalPricing
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