Adopting a new system with Calorie Credits and measuring Calorie Footprints will speed the growth of better-for-you food and drink brands.
Recently the Wall Street Journal reported that the major beverage companies are now taking ownership positions in coconut water brands. Touted as natural sports drinks, the beverages hold promise as the next wave of revenue and profit generators. More importantly, these actions are part of a pattern to shift from higher calorie products to better-for-you versions.
Large food and beverage companies are notorious for their poor track record at creating and developing new brands unless the name borrows from its legacy (e.g., Diet Coke; Honey Nut Cheerios; Grape Gatorade). Many big successes have often been acquired and examples abound:
Go here if you want to know more: TaxCreditsObesity
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