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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Thursday, 30 August 2012

CO2 #3 The media informs our choice in way they don’t realise. (And nor do we.) (via The Hunting Dynasty)

Like you, I am a fair-minded, considerate, person. The news I read, the stories I engage with, the information I glean is considered, compared, and compartmentalized against my existing understanding, which is itself, considered, compared, and compartmentalized – and so on. I am never told what to think. Frequently I am told what other people think, but never told what I should think. And if anyone tried, I would disengage.

What’s wrong with that? Nothing, it seems. But there’s a trapdoor.
I am never told what to think’ works on two levels as far as our 

cognition is concerned; explicitly and implicitly. Explicitly it’s easy 

to spot, ‘vote for me’‘I’m right when I say . . . ‘, etc. The implicit 

takes a lot more work to recognise, and is – arguably – more 

persuasive. Let me explain. 

Read this interesting article about implicit influence here: 

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