There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.



Thursday 23 August 2012

CO2 #2 The Optical Illusions of Dinner Plates (via The Atlantic)

Plate selection may be the newest diet trend. If your food is the same color as your plate, you'll eat more. Smaller plates also make us believe we've eaten more.

There's an interesting new discovery concerning weight loss. You may subconsciously be eating more than you think you are if you're eating from the wrong color plate. Sound crazy? Well, there certainly seems to be something to it.

The color contrast on your table - between your food and your plate and your dinnerware and the tablecloth - creates an optical illusion that can encourage you to eat more than you realize, according to a new study by Dr. Brian Wansink and Dr. Koert van ittersum of Cornell University.

Click here to know more about the newest diet trends: DinnerPlates 
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