There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Sunday, 6 May 2012

O2 #1 One mile on a bike is a $.42 economic gain to society, one mile driving is a $.20 loss (via Grist)

Copenhagen, the bicycle-friendliest place on the planet, publishes a biannual Bicycle Account, and buried in its pages is a rather astonishing fact, reports Andy Clarke, president of the league of American Bicyclists:
“When all these factors are added together the net social gain is DKK 1.22 per cycled kilometer. For purposes of comparison there is a net social loss of DKK 0.69 per kilometer driven by car.” 1.22 Danish crowns is about 25 cents and a kilometer is 6/10 of a mile, so we are talking about a net economic gain to society of 42 cents for every bicycle mile traveled. That’s a good number to have in your back pocket.
Read the complete article about this Danish study here: BicycleAccount

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