Like you, I am a fair-minded, considerate, person. The news I read, the stories I engage with, the information I glean is considered, compared, and compartmentalized against my existing understanding, which is itself, considered, compared, and compartmentalized – and so on. I am never told what to think. Frequently I am told what other people think, but never told what I should think. And if anyone tried, I would disengage.
What’s wrong with that? Nothing, it seems. But there’s a trapdoor.
‘
I
am never told what to think’ works on two levels as far as our
cognition is concerned; explicitly and implicitly. Explicitly it’s
easy
to spot, ‘vote
for me’, ‘I’m
right when I say . . . ‘,
etc. The implicit
takes a lot more work to recognise, and is – arguably – more
persuasive. Let me explain.
Read
this interesting article about implicit influence here:
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