Willpower alone doesn’t explain why some children forgo a marshmallow in hand for the prospect of getting two gooey treats later. Kids’ beliefs about the reliability of the people around them, such as the trustworthiness of an experimenter, can dramatically shape their willingness to wait for a sweeter payoff, a new study finds.
Read here about the new evidences about the study of willpower: DelayWorldviewWillpower
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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.