CO2 #3 The media informs our choice in way they don’t realise. (And nor do we.) (via TheHuntingDynasty)

Like you, I am a fair-minded, considerate, person. The news I read, the stories I engage with, the information I glean is considered, compared, and compartmentalized against my existing understanding, which is itself, considered, compared, and compartmentalized – and so on.

I am never told what to think. Frequently I am told what other people think, but never told what I should think. And if anyone tried, I would disengage. What’s wrong with that? Nothing, it seems. But there’s a trapdoor.

‘I am never told what to think’ works on two levels as far as our cognition is concerned; explicitly and implicitly. Explicitly it’s easy to spot, ‘vote for me’, ‘I’m right when I say . . . ‘, etc. The implicit takes a lot more work to recognise, and is – arguably – more persuasive. Let me explain.

Read this relevant article about how we are influenced withouth being aware: MediaChoice