Thursday, 21 June 2012

CO2 #2 Fighting Sign Pollution in Florida With Robocalls (via NewYorkTimes)

In Florida, they are as much a part of the landscape as palm trees and oceanfront hotels: plastic signs cluttering roadsides with messages like “We Buy Houses!” “Junk Cars!” and “Avoid Foreclosure!”
But now, worried about the impact on tourism and the state’s natural beauty, some coastal communities have begun aggressive campaigns against the signs — by robocalling the advertisers’ phone numbers.
Check here the NYT article about this clever way cities found to fight visual pollution: RoboCalls

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