O2 #2 Nudging Students Into College (via The Wall Street Journal)

A new study finds that a simple intervention can raise college-enrollment rates among low-income students by 8 percentage points.

Policymakers have long suspected that the daunting Free Application for Financial Aid (longer that the IRS’s Form 1040) acts as a hurdle to college enrollment. In an experiment, they tested whether having tax experts fill out FAFSA when families sought help with their taxes, at H&R Block, would help. It did, in a big way.


Read about this impressive study, about how a small behavioral intervention can have a huge social impact, here: NudgingStudentsCollege