There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Sunday, 15 April 2012

O2 #1 How Tax Credits Can Solve the Obesity Crisis (via Washington Post)

Adopting a new system with Calorie Credits and measuring Calorie Footprints will speed the growth of better-for-you food and drink brands.

Recently the Wall Street Journal reported that the major beverage companies are now taking ownership positions in coconut water brands. Touted as natural sports drinks, the beverages hold promise as the next wave of revenue and profit generators. More importantly, these actions are part of a pattern to shift from higher calorie products to better-for-you versions.

Large food and beverage companies are notorious for their poor track record at creating and developing new brands unless the name borrows from its legacy (e.g., Diet Coke; Honey Nut Cheerios; Grape Gatorade). Many big successes have often been acquired and examples abound:

Go here if you want to know more: TaxCreditsObesity

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