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There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Wednesday, 28 March 2012

CO2 #2 Creatures of Habit (via BigThink)

“So here’s the thing to recognize about your bad habit. You cannot eradicate your bad habit. If you just try and say, ‘ I’m going to use willpower to make this behavior go away,’ it’s not going to work. And we know this from study after study. Every scientist who works on habits will tell you, once the neurology of that habit is set; it’s always there in some form or another.”

– Charles Duhigg, author of The Power of Habit: Why We do What We do in Life and Business.

You can watch an author of the book video here: CreaturesHabit

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