There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Friday, 9 December 2011

The Moral Molecule (via Neuroeconomicstudies)

Paul Zak, 49, is a scientist, author and entrepreneur known for his groundbreaking research into oxytocin, a brain chemical he calls the “moral molecule” because it helps explain why people act responsibly, even when nobody is watching. A professor of economics, psychology and management at Claremont Graduate University, Zak is a pioneer in the emerging field of “neuroeconomics,” which studies how the brain affects economic decisions. His book, The Moral Molecule: Vampire Economics and the New Science of Good and Evil, will be published by Dutton in 2012.

If you have 3 minutes, you can read an interesting interview with the "father" of Neuroeconomics: InterviewPaulZak

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