When it comes to making decisions, using emotions is likely to be unsuccessful or lead us astray; money isn’t unique in that regard.
Using simple experiments Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors and his experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom.
Dan is the James B. Duke Professor of Psychology & Behavioral Economics at Duke University, where he holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the School of Medicine, and the Department of Economics. He is also a founding member of the Center for Advanced Hindsight.
Dan earned a bachelor’s degree in psychology from Tel Aviv University, his master’s and doctorate degrees in cognitive psychology from the University of North Carolina, and a doctorate in Business Administration from Duke University. He is the author of The New York Times bestsellers Predictably Irrational: The Hidden Forces that Shape Our Decisions and The Upside of Irrationality: The Unexpected Ways We Defy Logic at Work and at Home. I am the proud owner of both and have benefitted from them both.
His research has been published in leading psychology, economics, and business journals, and has been featured many times in the popular press. Dan has graciously agreed to answer what I hope are Five Good Questions.
If you have 10 minutes, you can check everything here:
http://www.advisorone.com/2011/11/02/five-good-questions-for-behavioral-economist-dan-a
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