Habituation from Thought: Thinking Can Enhance Self-Control—in Eating and Elsewhere (Via Big Think)

Last December, a series of provocative studies appeared in Science. The finding: imagine eating a food, over and over and over, and you will eat less of it when you are actually given the opportunity to do so. At first glance, it seems completely counterintuitive. Don’t we get hungry when we watch The Food Network or read delicious descriptions in cookbooks, magazines, or novels? Doesn’t thinking about eating make us hungrier to eat? Yes. Absolutely. But these studies come with a twist, and that twist is repetition. Mind-numbing, frequent repetition, plain and simple.

If you have 5 minutes, you can read everything here: http://bigthink.com/ideas/40544?page=1