There are Free Lunches Statement of Intentions

There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.

Sunday, 9 October 2011

Habituation from Thought: Thinking Can Enhance Self-Control—in Eating and Elsewhere (Via Big Think)

Last December, a series of provocative studies appeared in Science. The finding: imagine eating a food, over and over and over, and you will eat less of it when you are actually given the opportunity to do so. At first glance, it seems completely counterintuitive. Don’t we get hungry when we watch The Food Network or read delicious descriptions in cookbooks, magazines, or novels? Doesn’t thinking about eating make us hungrier to eat? Yes. Absolutely. But these studies come with a twist, and that twist is repetition. Mind-numbing, frequent repetition, plain and simple.

If you have 5 minutes, you can read everything here:

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