Sugar is a very present nutrient in most of the food we eat nowadays - specially in the more industrialized countries of the world. This a post based in a lecture from Robert Lustig - a specialist on pediatric hormone disorders and the leading expert in childhood obesity at the University of California, San Francisco, School of Medicine. It become an youtube viral success because it reveals many of unknown consequences of the excessive consumption of sugar - a trait of capitalist societies. Besides other consequences, this lecture reveals that sugar is the likely dietary cause of several chronic ailments widely considered to be diseases of Western lifestyles — heart disease, hypertension and many common cancers.
You can check everything at: http://www.nytimes.com/2011/04/17/magazine/mag-17Sugar-t.html
There are Free Lunches Statement of Intentions
There are Free Lunches: Behavioral Clues to Live Happy in the Economic World is a blog that intends to present updated and relevant information about the "hidden" and only recently uncovered dimensions of the economic science: the behavioral factors. With this blog we intend to promote in Europe and in the rest of the World, the top research articles and perspectives on behavioral economics, decision making, consumer behavior, and general behavioral science. We aim to be followed by journalists, academics, managers, civil servants, and everyone who wishes to improve their daily interaction with the economic world and consequently, their lives' happiness.